Published inMarketing Management and Strategy Musings at Yeshiva University, Fall 2020Sweet SuccessNow when we are in the midst of the holiday season, it’s time to talk about chocolate. In order to stand out among the competition in the…Nov 30, 2020Nov 30, 2020
Published inMarketing Management and Strategy Musings at Yeshiva University, Fall 2020New Market ExpansionAs Godin mentioned in his book “This is Marketing”: “It’s easier to make products and services for the customers you seek to serve than it…Nov 18, 2020Nov 18, 2020
Published inMarketing Management and Strategy Musings at Yeshiva University, Fall 2020Worth more or less?What could be more beneficial for the skin than a good night sleep? Correct, a perfect overnight skin serum! And when this serum is being…Nov 4, 2020Nov 4, 2020
Published inMarketing Management and Strategy Musings at Yeshiva University, Fall 2020Is there a choice?!While market segmentation creates more choices, I believe that more choices are good for the business and for the consumer. I don’t…Oct 20, 2020Oct 20, 2020
Reimagining marketingSeth Godin’s marketing ideas and strategies are far different than Kerin&Hartley’s traditional approach. Godin looks at the market and…Oct 7, 2020Oct 7, 2020
Beware Social Media Manipulation!Marketers rely on social media heavily. We all know that. But what happens when our message gets distorted or just misrepresented? Fake…Sep 29, 2020Sep 29, 2020
Building a tribe of loyal customersIn this weekly discussion I want to talk about the brand that does a great job of building a tribe of loyal customers — this is L’Oreal.Sep 23, 2020Sep 23, 2020
Published inMarketing Management and Strategy Musings at Yeshiva University, Fall 2020How “Corona” changes the “Old World”This is my first blog on marketing and I can’t wait to learn more about this subject and to share my thoughts with all the people who will…Sep 18, 2020Sep 18, 2020
